Privacy Policy

At My Wines Direct, earning and keeping your trust is the standard for everything we do. That includes, first and foremost, how we safeguard and ensure the proper use of your personal information. We take this responsibility very seriously.

We have tried to answer some of the most commonly asked questions about privacy and the use of personal information by My Wines Direct. If you have questions that are not answered below, please email us at customerservice@mywinesdirect.com, or call us toll-free 1-866-330-WINE (1-866-330-9463).

Do I need to register to use the My Wines Direct web site?

No registration is required in order to browse the My Wines Direct web site, however a user must register with My Wines Direct when creating an account upon their first purchase. This creates your unique customer id, and provides us the information on file for future purchases, order history and other information available in MyAccount. In this privacy policy we refer to a user as one whose address is on file as the result of a purchase.

What information does My Wines Direct collect?

My Wines Direct collects personally identifiable information when a user provides it to us, such as when a user enrolls in the My Wines Direct service, either through the web site, via telephone or through the mail, or provides updated information as they continue to use the My Wines Direct service. In addition, we collect information from users at various other places on the web site, including through member reviews and survey information submitted by members. We may also receive information about users from other sources and add it to the information you provide to us.

Do you share customer information?

We do not share the personal information of our users or members, except with (a) business partners that in connection with their provision of services to My Wines Direct, such as fulfillment and shipping companies to ship orders, credit card processing company to bill members for goods and services, hosting company to operate this web site, state reporting for age verification; and (b) in response to subpoenas, court orders or legal process or if we believe that a user’s actions violate applicable laws, the Terms of Use or threaten the rights, property or safety of My Wines Direct, other users, or other persons or entities.

My Wines Direct may also share aggregated demographic or other information with its business partners. This is not linked to any personal information that can identify any individual person.

Do you use cookies?

Your Internet browser has a feature called "cookies" which stores small amounts of data on your computer about your visit to the My Wines Direct web site. We use a cookie to store a unique session identifier, and this allows us to maintain a user's shopping cart and wine selections from one page request to the next. We are also able to maintain a user's session information from one visit to the next. By setting a cookie on our web site, a user does not have to log in more than once while on our web site. A user may elect not to allow cookies to be collected by adjusting the settings on the user's browser. If a user rejects the cookie, he may still browse our web site, however such user may be unable to log in or make a purchase.

Does My Wines Direct maintain Log Files?

We use IP addresses, or log files, to analyze trends, administer the web site, diagnose service issues, track a user's movement and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Who provides the security for the secure area of your web site?

When members enter sensitive information (such as a credit card number) on our web site, that information is encrypted and protected with encryption software provided by VeriSign. While on a secure page such as our order form, the lock icon on the bottom of Web browsers such as Microsoft Internet Explorer and Netscape Navigator becomes locked, as opposed to unlocked, or open, when you are just "surfing." In addition we take appropriate measures to implement offline procedures intended to protect member data and we have policies in place which limit access to such data to those employees, contractors or agents who need access to the information to perform a specific task (for example, our customer service representatives have access to personally identifiable information in order to respond to requests). If you have any questions about the security of our web site, send an email to: customerservice@mywinesdirect.com.

How do I correct or update my personal information?

In order to provide our services, we need to have accurate and current information about you. If a user's personally identifiable information changes (such as your shipping or billing address, your preferred credit card, etc.), you should add new information or delete any outdated addresses or credit cards from the user's account at the My Account page of our web site. A user can also modify login information and opt out of email and/or postal communications from the My Account link at the top of any page on our web site. If you prefer to speak directly with a Customer Service representative to make these changes, you can do so by calling toll-free at 1-866-330-WINE. See the "Contact Us" section of the web site for current hours of operation.

What happens to my information if My Wines Direct is sold?

As a natural consequence of the development of My Wines Direct, we could be sold to another company. In the event that another company acquires us or a significant portion of our assets or business, all of the customer information, including both financial records and other personal information that we have collected, may be transferred to the new company in order that the My Wines Direct service (or its successor) may continue to be provided to you or for other business purposes.

How can I stop getting communications from you?

Users may login to MyAccount and change their preferences. Additionally users or other recipients may opt out of receiving future communications by mailing a letter to us at Customer Service, My Wines Direct, 477 Devlin Road, Suite 106, Napa, CA, 94558; by calling toll-free 1-866-330-WINE, or by writing to customerservice@mywinesdirect.com.

How do you administer the Fair Credit Billing Act?

We guarantee that every online transaction you make with us will not create liability for you in the event of unauthorized charges. This means you pay nothing if unauthorized charges are made to your card as a result of shopping at our online store. Under the Fair Credit Billing Act, your bank cannot hold you liable for more than $50 of fraudulent charges. If your bank does hold you liable for any of this $50, My Wines Direct will cover the entire liability for you, up to the full $50. We will only cover this liability if the unauthorized use of your credit card resulted through no fault of your own from purchases made while using our secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules, policies and procedures.

What should I do if I believe my Account is no longer secure?

If you have reason to believe that your Account is no longer secure (for example, in the event of a loss, theft, or unauthorized disclosure or use of your email address, password, or any credit, debit, or charge card number used for the My Wines Direct Service), you must promptly change your password and notify My Wines Direct of the problem by email to customerservice@mywinesdirect.com.

How will I know if this Privacy Policy changes?

We may update this privacy policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the email address you have provided to us, including a notice in our newsletters or by placing a prominent notice on our web site.