About Us

Thanks for visiting us. I'm a typical wine consumer just like you, not a wine guru, and believe enjoying wine should be a good experience from beginning to end. To do that, we listen to what our customers say. You'll see changes along the way, as we continually update our website, wines and tasting packs based on your feedback. After all, we are here for you.

Each of us is on our own path of wine discovery… for me there's always more to try, more to learn, and more to enjoy. I'm having fun along the way and hope you do too.

Bryan Dougherty, President & CEO

My Wines Direct Began... When we noticed wine wasn't fun anymore! With thousands of labels in stores, online and tasting rooms, choosing a wine had become confusing and intimidating. We were asking friends, buying the same thing, or drinking lots of not-so-good wines. We decided it was time to find a way to make enjoying good wine all the time easier. Our Mission is to:

• Enhance your wine enjoyment with expertly chosen, consumer-approved wines from small undiscovered vineyards.
• Offer you a limited, carefully selected number of wines to eliminate confusion.
• Provide you with outstanding wine values and make wine buying easy, reliable and convenient.
• Give you the knowledge to experiment and the confidence to discover your own likes, dislikes and tastes.

Most of all, we want buying, serving and drinking wine to be fun, easy and enjoyable. Cheers!